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sales targets

  • 1 план продаж

    Русско-английский словарь по экономии > план продаж

  • 2 objetivo de ventas

    (n.) = sales target
    Ex. As a sales representative you may work long hours, as you will usually have sales targets to achieve.
    * * *

    Ex: As a sales representative you may work long hours, as you will usually have sales targets to achieve.

    Spanish-English dictionary > objetivo de ventas

  • 3 echar muchas horas al día

    (v.) = work + long hours
    Ex. As a sales representative you may work long hours, as you will usually have sales targets to achieve.
    * * *
    (v.) = work + long hours

    Ex: As a sales representative you may work long hours, as you will usually have sales targets to achieve.

    Spanish-English dictionary > echar muchas horas al día

  • 4 trabajar muchas horas al día

    (v.) = work + long hours
    Ex. As a sales representative you may work long hours, as you will usually have sales targets to achieve.
    * * *
    (v.) = work + long hours

    Ex: As a sales representative you may work long hours, as you will usually have sales targets to achieve.

    Spanish-English dictionary > trabajar muchas horas al día

  • 5 план продаж

    1) General subject: sales objective
    2) Mass media: sales target
    3) Business: sales targets
    4) Management: sales plan
    6) Microsoft: quota

    Универсальный русско-английский словарь > план продаж

  • 6 franchise

    Mktg
    an agreement enabling a third party to sell or provide products or services owned by a manufacturer or supplier. A franchise is granted by the manufacturer, or franchisor, to a franchisee, who then retails the product. The franchise is regulated by a franchise contract, or franchise agreement, that specifies the terms and conditions of the franchise. These may include an obligation for the franchisor to provide national advertising or training for sales staff in return for the meeting of agreed sales targets by the franchisee. The franchisee normally retains a percentage of sales income. In other cases, a franchise may involve the licensing of a franchisee to manufacture a product to the franchisor’s specification, and the sale of this product to retailers. Franchises can also be organized by issue of a master franchise.

    The ultimate business dictionary > franchise

  • 7 product management

    Mktg
    a system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand.

    The ultimate business dictionary > product management

  • 8 ориентировочный объём продаж

    Универсальный русско-английский словарь > ориентировочный объём продаж

  • 9 objetivo

    adj.
    objective, factual, no-nonsense, impartial.
    m.
    1 objective, intention, purpose, goal.
    2 objective lens.
    pres.indicat.
    1st person singular (yo) present indicative of spanish verb: objetivar.
    * * *
    1 objective
    1 (fin) aim, objective
    2 MILITAR target
    3 (lente) lens
    ————————
    1 (fin) aim, objective
    2 MILITAR target
    3 (lente) lens
    * * *
    1. noun m.
    1) objective, aim, goal
    2) lens
    2. (f. - objetiva)
    adj.
    * * *
    1.
    2. SM
    1) (=propósito) objective, aim
    2) (Mil) objective, target
    3) (Fot) lens
    * * *
    I
    - va adjetivo objective
    II
    1) ( finalidad) objective, aim; (Mil) objective
    2) (Fot, Ópt) lens
    * * *
    = end, focus, goal, goal, intent, object, purpose, target, drift, unbiased [unbiassed], objective, charge, benchmark, workpackage, brief, detached, agenda, mandate, unemotional.
    Ex. In our fascination with the versatility of certain tools, we should not forget the ends to which they are to be applied.
    Ex. Our focus in this text is on the first stage in the following diagram.
    Ex. Karen set the theme in her keynote address that booksellers, publishers and librarians often have different goals and perceptions.
    Ex. Karen set the theme in her keynote address that booksellers, publishers and librarians often have different goals and perceptions.
    Ex. The quality of indexing is influenced by the intellectual level and intent of document content in the subject area.
    Ex. The object of classification is to group related subjects.
    Ex. Chapters 7 and 8 introduced the problems associated with author cataloguing and have surveyed the purpose of cataloguing codes.
    Ex. Paid employees can have targets set for them and their prospects may well depend upon their meeting these targets.
    Ex. The main drift of the proceedings concerned national libraries -- their role, functions and financing.
    Ex. Such criteria would be applied to book lists and the production, selection, and writing of unbiased material.
    Ex. An objective is an individual act intended to be carried out, and a number o which are required to be carried out in order to reach a goal.
    Ex. She was offered an opportunity to chair a task force within the library with the charge to investigate a new integrated system.
    Ex. Existing wireline networks, with their ubiquity, seamless operations, and ease of use, have provided clear benchmarks for satisfying customers' basic personal communications needs.
    Ex. One of the workpackages of the project is the preparation of software for UKMARC to UNIMARC conversion.
    Ex. This article describes the experiences of a library training officer whose brief was to build library services from the ground up.
    Ex. The attention good literature pays to life is both loving and detached.
    Ex. Robert Kent's sole agenda is to attack Cuba and vilify the Cuban library community while supporting the US government's interventionist destabilization policies.
    Ex. The original mandate was very clear: to consider for inclusion all proposals made.
    Ex. He offers an admirably concise and unemotional analysis of the famous Milgram experiment.
    ----
    * aclarar un objetivo = clarify + objective.
    * alcanzar un objetivo = attain + goal.
    * caer fuera del objetivo de = fall outside + the scope of.
    * caso objetivo = objective case.
    * con el objetivo de = with the purpose of, with a brief to, with the aim of, with a focus on.
    * con objetivos específicos = goal-oriented.
    * conseguir un objetivo = accomplish + objective, achieve + objective, attain + goal.
    * con un objetivo claro = focused [focussed].
    * cubrir un objetivo = meet + objective, meet + purpose.
    * cumplir un objetivo = fulfil + goal, meet + objective, meet + purpose, satisfy + purpose, serve + function, serve + purpose, meet + target, fulfil + objective.
    * cuyo objetivo es = intended to.
    * declaración de objetivos = statement of objectives, purpose statement, mission statement, vision statement.
    * definición de objetivos = goal setting.
    * elaborar objetivos = draw up + objectives.
    * enfocado hacia uno objetivo concreto = focused [focussed].
    * establecimiento de objetivos = objective setting.
    * fijación de objetivos = objective setting, direction-setting, goal setting.
    * fijar un objetivo = set + goal.
    * gestión por objetivos = management by objectives (MBO).
    * marcar una objetivo = set + goal.
    * no cumplir un objetivo = fall + short of goal.
    * no tener otro objetivo que el de = have + no other purpose than.
    * objetivo de aprendizaje = learning objective, learning outcome.
    * objetivo de comportamiento = behavioural objective.
    * objetivo de ventas = sales target.
    * objetivo educativo = learning goal, educational goal.
    * objetivos = mission statement.
    * objetivo y alcance = purpose and scope.
    * perseguir los mismos objetivos = work + on the same lines.
    * perseguir un objetivo = pursue + objective, pursue + goal.
    * plantearse un objetivo = adopt + goal.
    * ser el objetivo de Uno = be in business for.
    * sin un objetivo claro = non-purposive, unfocused [unfocussed].
    * tener como objetivo = have + as + Posesivo + objective, be in business for.
    * * *
    I
    - va adjetivo objective
    II
    1) ( finalidad) objective, aim; (Mil) objective
    2) (Fot, Ópt) lens
    * * *
    = end, focus, goal, goal, intent, object, purpose, target, drift, unbiased [unbiassed], objective, charge, benchmark, workpackage, brief, detached, agenda, mandate, unemotional.

    Ex: In our fascination with the versatility of certain tools, we should not forget the ends to which they are to be applied.

    Ex: Our focus in this text is on the first stage in the following diagram.
    Ex: Karen set the theme in her keynote address that booksellers, publishers and librarians often have different goals and perceptions.
    Ex: Karen set the theme in her keynote address that booksellers, publishers and librarians often have different goals and perceptions.
    Ex: The quality of indexing is influenced by the intellectual level and intent of document content in the subject area.
    Ex: The object of classification is to group related subjects.
    Ex: Chapters 7 and 8 introduced the problems associated with author cataloguing and have surveyed the purpose of cataloguing codes.
    Ex: Paid employees can have targets set for them and their prospects may well depend upon their meeting these targets.
    Ex: The main drift of the proceedings concerned national libraries -- their role, functions and financing.
    Ex: Such criteria would be applied to book lists and the production, selection, and writing of unbiased material.
    Ex: An objective is an individual act intended to be carried out, and a number o which are required to be carried out in order to reach a goal.
    Ex: She was offered an opportunity to chair a task force within the library with the charge to investigate a new integrated system.
    Ex: Existing wireline networks, with their ubiquity, seamless operations, and ease of use, have provided clear benchmarks for satisfying customers' basic personal communications needs.
    Ex: One of the workpackages of the project is the preparation of software for UKMARC to UNIMARC conversion.
    Ex: This article describes the experiences of a library training officer whose brief was to build library services from the ground up.
    Ex: The attention good literature pays to life is both loving and detached.
    Ex: Robert Kent's sole agenda is to attack Cuba and vilify the Cuban library community while supporting the US government's interventionist destabilization policies.
    Ex: The original mandate was very clear: to consider for inclusion all proposals made.
    Ex: He offers an admirably concise and unemotional analysis of the famous Milgram experiment.
    * aclarar un objetivo = clarify + objective.
    * alcanzar un objetivo = attain + goal.
    * caer fuera del objetivo de = fall outside + the scope of.
    * caso objetivo = objective case.
    * con el objetivo de = with the purpose of, with a brief to, with the aim of, with a focus on.
    * con objetivos específicos = goal-oriented.
    * conseguir un objetivo = accomplish + objective, achieve + objective, attain + goal.
    * con un objetivo claro = focused [focussed].
    * cubrir un objetivo = meet + objective, meet + purpose.
    * cumplir un objetivo = fulfil + goal, meet + objective, meet + purpose, satisfy + purpose, serve + function, serve + purpose, meet + target, fulfil + objective.
    * cuyo objetivo es = intended to.
    * declaración de objetivos = statement of objectives, purpose statement, mission statement, vision statement.
    * definición de objetivos = goal setting.
    * elaborar objetivos = draw up + objectives.
    * enfocado hacia uno objetivo concreto = focused [focussed].
    * establecimiento de objetivos = objective setting.
    * fijación de objetivos = objective setting, direction-setting, goal setting.
    * fijar un objetivo = set + goal.
    * gestión por objetivos = management by objectives (MBO).
    * marcar una objetivo = set + goal.
    * no cumplir un objetivo = fall + short of goal.
    * no tener otro objetivo que el de = have + no other purpose than.
    * objetivo de aprendizaje = learning objective, learning outcome.
    * objetivo de comportamiento = behavioural objective.
    * objetivo de ventas = sales target.
    * objetivo educativo = learning goal, educational goal.
    * objetivos = mission statement.
    * objetivo y alcance = purpose and scope.
    * perseguir los mismos objetivos = work + on the same lines.
    * perseguir un objetivo = pursue + objective, pursue + goal.
    * plantearse un objetivo = adopt + goal.
    * ser el objetivo de Uno = be in business for.
    * sin un objetivo claro = non-purposive, unfocused [unfocussed].
    * tener como objetivo = have + as + Posesivo + objective, be in business for.

    * * *
    objetivo1 -va
    1 ‹crítica/análisis› objective
    2 ‹persona› objective
    A
    1 (finalidad) objective, aim
    su único objetivo era terminar cuanto antes her one objective o aim was to finish as quickly as possible
    2 ( Mil) objective
    3 ( como adj inv) target ( before n)
    la empresa objetivo the target company
    Compuesto:
    sales target
    B ( Fot, Ópt) lens
    Compuesto:
    zoom lens
    * * *

     

    objetivo 1
    ◊ -va adjetivo

    objective
    objetivo 2 sustantivo masculino
    1 ( finalidad) objective, aim;
    (Mil) objective
    2 (Fot, Ópt) lens
    objetivo,-a
    I adjetivo objective
    II sustantivo masculino
    1 (finalidad) objective, aim: su objetivo es disuadir a los vendedores, her aim is to put the sellers off
    2 (de un misil, disparo) target: 007 es nuestro objetivo, 007 is our target
    3 Cine Fot lens
    ' objetivo' also found in these entries:
    Spanish:
    angular
    - consecución
    - ideal
    - meta
    - objetiva
    - orientarse
    - pasearse
    - perseguir
    - pretensión
    - alcanzar
    - conseguir
    - cumplir
    - fin
    - final
    - inaccesible
    - lo
    - lograr
    - logro
    - mira
    - patente
    - plazo
    - por
    - primario
    - primero
    - primordial
    English:
    accomplish
    - accomplishment
    - achievement
    - aim
    - attain
    - barrage
    - calculate
    - detached
    - end
    - exercise
    - gain
    - goal
    - lens
    - main
    - object
    - objective
    - set
    - short
    - study
    - target
    - target audience
    - target market
    - ultimate
    - unemotional
    - wide-angle
    - dispassionate
    - out
    - unbiased
    * * *
    objetivo, -a
    ♦ adj
    objective
    ♦ nm
    1. [finalidad] objective, aim;
    hemos logrado cumplir con nuestro objetivo we have succeeded in achieving our objective o aim;
    plantearse un objetivo to set oneself an objective;
    la medida tiene como objetivo facilitar la comunicación the aim of the measure is to make communication easier, the measure is aimed at making communication easier
    Com objetivo de producción production target; Com objetivo de ventas sales target
    2. Mil target
    3. Fot lens
    * * *
    I adj objective
    II m
    1 objective
    2 MIL target
    3 FOT lens
    * * *
    objetivo, -va adj
    : objective
    1) meta: objective, goal, target
    2) : lens
    * * *
    objetivo1 adj objective
    1. (fin) objective / aim
    2. (lente) lens [pl. lenses]
    3. (blanco) target

    Spanish-English dictionary > objetivo

  • 10 push and pull strategies

    Mktg
    approaches used as part of a marketing strategy to encourage customers to purchase a product or service. Push and pull strategies are contrasting approaches and tend to target different types of consumers. A pull strategy targets the end consumer, using advertising, sales promotions, and direct response marketing to pull the customer in. This approach is common in consumer markets. A push strategy targets members of the distribution channel, such as wholesalers and retailers, to push the promotion up through the channel to the consumers. This approach is more common in industrial markets.

    The ultimate business dictionary > push and pull strategies

  • 11 acertar

    v.
    1 to guess (correctly).
    acerté dos respuestas I got two answers right
    Silvia acierta las respuestas siempre Silvia guesses the answers always.
    2 to hit (blanco).
    3 to be right.
    acerté a la primera I got it right first time
    acertó al elegir esa profesión she made the right decision when she chose that career
    acertaste con su regalo you chose her present well, you chose just the right present for her
    4 to guess right, to be right on the nose, to hit correctly, to hit the target.
    Acertó He=she guessed right..
    5 to do well, to succeed.
    Ricardo acertó en su empresa Richard succeeded in his undertaking.
    * * *
    (e changes to ie in stressed syllables)
    Present Indicative
    acierto, aciertas, acierta, acertamos, acertáis, aciertan.
    Present Subjunctive
    acierte, aciertes, acierte, acertemos, acertéis, acierten.
    Imperative
    acierta (tú), acierte (él/Vd.), acertemos (nos.), acertad (vos.), acierten (ellos/Vds.).
    * * *
    1.
    VT [+ respuesta] to get right; [+ adivinanza] to guess

    ¿cuántos números has acertado esta semana? — how many numbers did you get this week?

    2. VI
    1) [al disparar] to hit the target
    2) (=adivinar) to get it right

    ¡has acertado! — you got it right!

    3) [al decir, hacer algo] to be right

    acertó al quedarse callado — he did the right thing keeping quiet, he was right to keep quiet

    • acertar con algo — [al escoger] to get sth right

    han acertado de pleno con el nuevo modelo de coche familiar — they've scored a real winner * o they've got it just right with their new family car

    • acertar en algo, habéis acertado en la elección — you have made the right choice

    4)

    • acertar a hacer algo — (=conseguir) to manage to do sth; [casualmente] to happen to do sth

    5)

    • acertar con — (=encontrar) to manage to find

    6) [planta] to flourish, do well
    * * *
    1.
    verbo transitivo <respuesta/resultado> to get... right
    2.
    1)
    a) (dar, pegar)
    b) ( atinar) to be right

    acertar con algo — con solución to hit on something

    2) (lograr, atinar)

    acertar a + inf — to manage to + inf

    3) (liter) ( suceder casualmente)

    acertar a + inf — to happen to + inf

    * * *
    = see + the light, manage to, strike + home, hit + the nail on the head, be spot on, get + it + right, hit + the truth, hit it out of + the park, hit + a home run, knock it out of + the park.
    Ex. Apologies to those telephone company employees who saw the light years ago and have been trying to convince their employers.
    Ex. Tom Hernandez tried not to show how sad he felt about his friends' leaving, and managed to keep up a cheerful facade until the party broke up.
    Ex. Among many observations in this widely bruited report, one in particular struck home: fewer books had been translated into Arabic in a millennium than were translated into Spanish in a year.
    Ex. One ISO team member hit the nail on the head by saying that the ISO certificate would mean a lot for our customers.
    Ex. The program is spot on -- you can't fault it with the presentation and it's totally inoffensive and suitable for kids.
    Ex. If the reading-boy misread the copy, or if the corrector misheard or misunderstood the reading-boy, a wrong word might be entered on the proof as a correction whether or not the compositor had got it right in the first place.
    Ex. He hit the truth in one point only, the number of windows on one side of the house.
    Ex. We already knew these Irish lads were among the best boy bands out there, but they really hit it out of the park with this romantic song.
    Ex. EGND has hit a home run with the introduction of a new product line, increasing sales projections, and ramping up production schedules.
    Ex. It was a risk, but early results seem to indicate that the duo has knocked it out of the park with the new version.
    ----
    * acertar con = put + Posesivo + finger on.
    * * *
    1.
    verbo transitivo <respuesta/resultado> to get... right
    2.
    1)
    a) (dar, pegar)
    b) ( atinar) to be right

    acertar con algo — con solución to hit on something

    2) (lograr, atinar)

    acertar a + inf — to manage to + inf

    3) (liter) ( suceder casualmente)

    acertar a + inf — to happen to + inf

    * * *
    = see + the light, manage to, strike + home, hit + the nail on the head, be spot on, get + it + right, hit + the truth, hit it out of + the park, hit + a home run, knock it out of + the park.

    Ex: Apologies to those telephone company employees who saw the light years ago and have been trying to convince their employers.

    Ex: Tom Hernandez tried not to show how sad he felt about his friends' leaving, and managed to keep up a cheerful facade until the party broke up.
    Ex: Among many observations in this widely bruited report, one in particular struck home: fewer books had been translated into Arabic in a millennium than were translated into Spanish in a year.
    Ex: One ISO team member hit the nail on the head by saying that the ISO certificate would mean a lot for our customers.
    Ex: The program is spot on -- you can't fault it with the presentation and it's totally inoffensive and suitable for kids.
    Ex: If the reading-boy misread the copy, or if the corrector misheard or misunderstood the reading-boy, a wrong word might be entered on the proof as a correction whether or not the compositor had got it right in the first place.
    Ex: He hit the truth in one point only, the number of windows on one side of the house.
    Ex: We already knew these Irish lads were among the best boy bands out there, but they really hit it out of the park with this romantic song.
    Ex: EGND has hit a home run with the introduction of a new product line, increasing sales projections, and ramping up production schedules.
    Ex: It was a risk, but early results seem to indicate that the duo has knocked it out of the park with the new version.
    * acertar con = put + Posesivo + finger on.

    * * *
    acertar [A5 ]
    vt
    ‹respuesta/resultado› to get … right
    sólo acertó tres respuestas she only got three answers right, she only answered three questions correctly
    a ver si aciertas quién es see if you can guess who it is
    ■ acertar
    vi
    A (atinar) to be right
    ¿no te dije que iban a perder? pues acerté didn't I tell you they were going to lose? well, I was right
    dijo varios nombres pero no acertó she said several names but didn't get it right
    acertaste al no comprarlo it was a good decision not to buy it, you did the right thing not buying it
    acertar CON algo to get sth right
    ¿acerté con la talla? did I get the size right?
    has acertado con el regalo, es justo lo que necesitaba your present's perfect, it's just what I needed
    no acerté con la calle/casa I couldn't find the street/house
    B (lograr, atinar) acertar A + INF to manage to + INF
    no acertó a decir palabra she didn't manage to say a single word, she was unable to utter a single word
    no acierto a comprender qué es lo que pretende I just can't see o I fail to see what he hopes to achieve
    C ( liter) (suceder casualmente) acertar A + INF to happen to + INF
    acertó a pasar por allí he happened to pass that way
    * * *

     

    acertar ( conjugate acertar) verbo transitivo ‹respuesta/resultado› to get … right;

    verbo intransitivo
    1
    a) (dar, pegar): acertarle a algo to hit sth;




    2 ( lograr) acertar a hacer algo to manage to do sth
    acertar
    I verbo transitivo
    1 (dar con la solución) to get right
    2 (adivinar) to guess correctly
    3 acertar la quiniela, to win the pools
    II verbo intransitivo
    1 (decidir correctamente) to be right
    2 (encontrar) cuando por fin acertó con la llave..., when she finally found the right key...
    ' acertar' also found in these entries:
    Spanish:
    atinar
    - blanca
    - blanco
    - equivocar
    - acierta
    - dar
    English:
    character
    - chord
    - football
    - guess
    * * *
    ♦ vt
    1. [adivinar] to guess (correctly);
    acerté dos respuestas I got two answers right
    2. [blanco] to hit
    ♦ vi
    1. [al contestar, adivinar] to be right;
    [al escoger, decidir] to make a good choice;
    acerté a la primera I got it right first time;
    acertó al elegir esa profesión she made the right decision when she chose that career;
    acertaste con su regalo you chose her present well, you chose just the right present for her;
    Fam
    no acertar una: a la hora de comprar regalos no acierta una when it comes to buying presents she never gets it right
    2. [en blanco]
    acertó en la diana she hit the bull's-eye;
    el disparo le acertó en la cabeza the bullet hit him in the head
    3. [conseguir]
    acertar a hacer algo to manage to do sth;
    no acierto a entenderlo I can't understand it at all
    4. [ocurrir casualmente]
    acertaba a pasar por allí she happened to pass that way;
    acertó a nevar cuando llegamos al pueblo it happened to start snowing when we reached the village
    5.
    acertar con [hallar] to find;
    acertamos con el desvío correcto we found the right turn-off
    * * *
    I v/t respuesta get right; al hacer una conjetura guess;
    acertar el blanco, acertar en la diana fig hit the nail on the head
    II v/i
    1 be right;
    acertar con algo get sth right
    2
    :
    no acierto a hacerlo I don’t seem to be able to do it
    * * *
    acertar {55} vt
    : to guess correctly
    atinar: to be accurate, to be on target
    * * *
    1. (respuesta) to get right
    2. (objetivo) to hit [pt. & pp. hit]
    3. (adivinar) to guess

    Spanish-English dictionary > acertar

  • 12 контрольные цифры

    1) General subject: control figures, target (control, key) figures, key figures
    2) Mathematics: reference figures
    4) Diplomatic term: control figures (плана)
    6) Business: target figure

    Универсальный русско-английский словарь > контрольные цифры

  • 13 Soll

    Soll n GEN debit • im Soll 1. GEN (infrml) in the red, (infrml) below the line; 2. RW on the debit side
    * * *
    n < Geschäft> debit ■ im Soll 1. < Geschäft> in the red infrml, below the line infrml ; 2. < Rechnung> on the debit side
    * * *
    Soll
    debit [account], debit (debtor’s) side, (Liefersoll) delivery quota, (Produktion) target;
    • Soll und Haben debit and credit, assets and liabilities, account;
    • im Soll buchen to enter on (carry to) the debit side, to debit;
    • sein Soll erfüllen to fulfil(l) one’s quota;
    • im Soll stehen to be on the debit side;
    • Soll übererfüllen to overfill planned targets;
    • hinter dem Soll zurückbleiben (Produktion) to fall short of the target;
    • Sollarbeitsstunden nominal manhours;
    • Sollaufkommen budgeted yield;
    • Sollausgaben budgeted expenditure;
    • Sollbestand calculated number, target inventory, (Lager) nominal balance;
    • Sollbuchung debit balance (entry), (Bank) bank debit;
    • Solleinnahmen supposed (estimated) receipts;
    • Solletat estimates, budgeted receipts;
    • Sollfertigungszeit standard labo(u)r time;
    • Soll-Ist-Kostenvergleich required and actual cost accounting;
    • Soll-Ist-Vergleich budget versus actual comparison;
    • Sollkosten budget (estimated, target) costs;
    • Sollkostenrechnung budget accounting;
    • Sollleistung standard of performance, standard output, planned target;
    • Sollmarge target margin;
    • Sollmaß basic (nominal) size;
    • Sollmenge (Produktion) target;
    • Sollmiete rent receivable;
    • Sollposten debit item, entry on the debit side;
    • Sollsaldo debit balance;
    • Sollsaldo abdecken to cover a short account;
    • Sollseite debit [side];
    • Sollspalte debit column;
    • Sollspanne target rate of return;
    • Sollstärke (Marine) establishment;
    • Sollumsätze debit transactions;
    • Sollvorgaben im Verkauf sales (marketing) quota;
    • Sollvorschrift directory statute;
    • Sollzahlen target figures;
    • Sollziffer standard;
    • Sollzinsen interest on debit balance, debt (debit, red) interest, debtor interest rates;
    • Soll- und Habenzinsen interest pro and contra;
    • Soll zinsnummern, Sollzinszahlen red numbers, debit products (Br.);
    • Sollzinssatz debit (debtor) interest rate;
    • Sollzustand target situation.

    Business german-english dictionary > Soll

  • 14 цель

    сущ.
    1. aim; 2. target; 3. purpose; 4. object; 5. objective; 6. goal; 7. end; 8. point
    Русское существительное цель многозначно и относится как к физической, так и к интеллектуальной сферам деятельности, не указывает на конкретные причины, называющие цель и желаемый результат. В английском же языке эквиваленты, напротив, содержат в себе указание на причины, характер самой цели и желаемый результат.
    1. aim — (существительное aim многозначно и соответствует двум значениям русского слова цель): a) цель, прицел, прицеливание, линия прицела: to take aim — прицеливаться; to miss the aim — промахнуться/не попасть в цель; to hit the aim — попасть в цель My aim wasn't very good and the ball went over the fence. — Я плохо прицелился, и мяч улетел через забор. What part of the target are you taking aim at? — В какую часть мишени ты целишься? Не quickly regained his balance, took aim, and fired. — Он быстро вновь обрел равновесие, прицелился и выстрелил. b) цель, намерение, план, планы, стремление, замыслы (то что вы надеетесь достичь, приложив усилия): sinister aims — зловещие замыслы; ambicious aims — честолюбивые планы The aim of the project is to help patients to be more independent. — Цель этого проекта — помочь пациентам стать более самостоятельными. The group was committed to achieving its aims through peaceful means. — Группа стремится к достижению своих целей мирными средствами. The council's aim is to improve services and cut costs. — Цель комитета — улучшить обслуживание и сократить расходы. The course's aim is to train students to develop their communicative skills. — Цель курса — помочь студентам развить их коммуникативные навыки.
    2. target — (существительное target многозначно; используется в прямом смысле как объект атаки/нападения, а также и в метафорическом, переносном смысле: цель деятельности): a) цель, мишень (при стрельбе, в спорте, игре), объект для нападения, объект для критики, объект для насмешек и т. д.: Few players managed to get their shots on target. — Мало кто из игроков смог послать мяч в цель./Мало кто из игроков смог послать стрелу в цель. Foreigners have become targets for attack by terrorists. — Иностранцы стали объектом нападения террористов. The house was left vacant and therefore a target for vandals. — Оставленный пустым дом стал объектом нападения вандалов./Оставленный пустым дом стал объектом нападения хулиганов. His war records became a target for his enemies. — Его военные заслуги сделали его мишенью для нападок недоброжелателей. b) заданная цель, поставленная задача ( часто выраженная в деньгах): prime target — приоритетная задача; to set a target — ставить цель/поставить задачу; to meet a target — достичь цели Target for the appeal is $20.000 for children's charities. — Цель обращения — собрать двадцать тысяч долларов на благотворительные цели для нуждающихся детей. The magazine has a target readership of half a million people. — Журнал ставит своей целью достичь полумиллионного тиража. We think teenagers are a prime target for the anti-smoking campaign. — Нам кажется, что основным объектом кампании против курения являются подростки.
    3. purpose — цель ( предполагает получение желаемого результата путем конкретных действий): specific (definite, unchanging, common, essential, temporary) purpose — особая (ясная, неизменная, общая, основная, временная) цель; in/with didactic/educational (patriotic, propagandistic) purposes — в воспитательных (патриотических, пропагандистских) целях; the sole purpose of doing it — единственная цель этих действий; to pursue a purpose — преследовать цель The author's purpose in writing this book was to draw attention to the problems of homeless children. — Автор написал эту книгу с целью привлечь внимание к судьбе/проблемам бездомных детей. The purpose of his tour is to attend the conference. — Цель его поездки — участие в конференции. The purpose of this dictionary is to help students of English. — Цель этого словаря — помочь изучающим английский язык./Задача этого словаря — помочь изучающим английский язык. Her sole purpose in being here was to kill some time. — Единственной целью ее прихода сюда было убить время. You must decide which method suits your purpose best. — Вы должны решить, какой метод наиболее соответствует вашей цели.
    4. object — цель, конечная цель (нечто, что вы планируете достичь, особенно труднодостижимое; употребляется только в единственном числе): the object of the exercise — цель ( любого) действия His object was to gain time until help could arrive. — У него была одна цель — выиграть время, пока не придет помощь. The object of the research is to find a cure for this illness. — Цель этого исследования — найти средство от этой болезни. In this game the object is to score as many points as you can in the time given. — Цель этой игры — набрать как можно больше очков в заданное время.
    5. objective — цель, задача, стремление (конечный результат, на который направлена вся деятельность; употребляется в основном в ситуациях, связанных с бизнесом и политикой): key objective — основная цель; primary/prime/principal objective — основная цель/важная цель; overriding objective — первостепенная цель/ приоритетная цель; ultimate objective — конечная цель; to accomplish/to achieve/to attain an objective — достигать цели; to fulfill/to meet/to reach one's objectives — выполнить задуманное/выполнить за планированное/ довести задуманное до конца/достигнуть цели I am not sure I understand the objective of this exercise. — Я не совсем понимаю цель этой деятельности. The main objective for unions should still be to safeguard the wages and conditions of their members. — Основной целью профсоюзов должны оставаться недопущение понижения зарплаты и ухудшения условий труда. One of the objectives behind the current advertising compaign is to increase sales overseas. — Одна из целей проводимой рекламной кампании — увеличение продаж за рубежом. This company is constantly failing to achieve its objectives. — Эта фирма почти никогда не добивается своих целей.
    6. goal — цель, задачи, планы, стремления, перспективы на будущее ( обозначает планы — личные или общественные — как ориентир для дальнейшего развития, даже если на достижение их потребуется длительный период): definite (ultimate, desired, stimulating) goal — четкие (конечные, желаемые, стимулирующие/придающие мотивированность деятельности) планы/четкие (конечные, желаемые, стимулирующие/придающие мотивированность деятельности) задачи/четкие (конечные, желаемые, стимулирующие/придающие мотивированность деятельности) цели; veiled (vague, illusory, mysterious) goal — неясные (туманные, иллюзорные, загадочные) цели/иеясные (туманные, иллюзорные, загадочные) перспективы; luminous (glittering, common, traditional, selfsame) goal — сияющие (манящие, обычные, общепринятые, неизменные) цели/сияющие (манящие, обычные, общепринятые, неизменные) планы/сияющие (манящие, обычные, общепринятые, неизменные) задачи; to achieve/to attain (to cherish, to gain, to realize) goal (s) — достигать (лелеять, добиваться, реализовать/воплощать) цели Our goal is to provide a good standard of medical care. — Наша цель — добиваться высокого уровня медицинского обслуживания. You should set goals for yourself at the beginning of each school year. — Ежегодно в начале учебного года следует ставить перед собой цели на этот год./Ежегодно в начале учебного года следует продумывать, чего ты хотел бы достичь в предстоящем году. More motivation can be created if the children have definite goals toward which they can work. — Если перед детьми стоят ясные цели, их работа может быть более мотивированной./Если перед детьми стоят ясные цели, их работа может быть более осмысленной. Our goal is to radically reduce unemployment within five years. — Наша цель — радикально сократить уровень безработицы в течение следующих пяти лет./Наша задача — радикально сократить уровень безработицы в ближайшие пять лет.
    7. end — конечная цель (в данном значении end употребляется только во множественном числе, предполагает корыстные устремления/ цели/интересы, часто нечестные средства их достижения): selfish (personal, sordid/dirty, petty, shameful, disastrous) ends — эгоистические (личные, грязные, низменные, постыдные, губительные) цели/эгоистические (личные, грязные, низменные, постыдные, губительные) интересы/эгоистические (личные, грязные, низменные, постыдные, губительные) устремления; political (commercial) ends — политические (коммерческие/торговые) соображения/политические (коммерческие/торговые) цели The demonstrators' ends do not justify their means. — Цели демонстрантов не оправдывают используемые ими средства. Racial tension in the country is exaggerated for political ends. — Напряженность расовых отношений в стране преувеличивается в политических целях./Напряженность расовых отношений в стране раздувается в политических целях. She used people for her own ends. — Она пользовалась людьми в своих корыстных целях. Business manipulates political issues for commercial ends. — Бизнес тенденциозно манипулирует политическими вопросами для достижении своих коммерческих целей.
    8. point — цель, задача, смысл (в данном значении используется только в единственном числе; употребляется для разъяснения стоящих задач, смысла деятельности): crucial (focal, fundamenial, important, key, main) point — решающая (центральная, основная, ключевая, важная, приоритетная) цель (чего-либо); to illustrate one's point — пояснять свои цели/проиллюстрировать смысл своей деятельности; to prove one's point —доказывать смысл своей деятельности/доказывать цель своей деятельности The point of these events is to raise money for children in need. — Цель этих действий — собрать деньги для нуждающихся детей. What's the point in keeping all these clothes that the children have grown out of? — Какой толк хранить всю эту одежду, из которой дети давно выросли?/Какой смысл хранить всю эту одежду, из которой дети давно выросли?/Зачем хранить всю эту одежду, из которой дети давно выросли?/ С какой целью хранить всю эту одежду, из которой дети давно выросли? I'm sorry, I just don't see the point of doing this. — Простите, но я не понимаю, зачем надо это делать./Простите, но я не вижу смысла, зачем надо это делать. I see no point discussing this any further. — Я не вижу смысла обсуждать дальше этот вопрос/Бесцельно обсуждать дальше этот вопрос./Бессмысленно обсуждать дальше этот вопрос. What's the point? — Зачем?/С какой целью? цивилизованный — civilized — см. культурный(о стране или обществе)

    Русско-английский объяснительный словарь > цель

  • 15 rebating

    Mktg
    a sales promotion technique in which the customer is offered a rebate for reaching volume targets

    The ultimate business dictionary > rebating

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